I build the thing, not the deck.

I am Joni Vinagre. I build AI-powered products and websites for founders and local businesses, most of them from first idea to live in days.

I came to this the long way around. I have lived and worked across Portugal, Finland, France, and Spain. Before I built my studio in Alicante, I spent about a year and a half as cabin crew, based in Marseille. That path taught me to read people quickly, work across languages, and stay calm when things move fast, which is most of what good client work actually needs.

Today I run COOLWEB Studio and build with AI as a working partner. I handle the whole thing myself, from the first concept to the live site, so nothing gets lost in a handoff. I work in English, Portuguese, and Spanish, which makes me a natural fit for businesses that serve more than one kind of customer.

I am also closely involved in the Lovable community as a Lovable Expert, which keeps me next to the tools shaping how software gets built right now. What I make for you uses what is genuinely current, not what was standard two years ago.